Loom
Async Video Platform • 381 pages analyzed • Dec 2025
Strong social proof and integrations. Security docs fragmented post-Atlassian acquisition.
AI Visibility Report for Loom.com
Score Breakdown
| Metric | Score | Assessment |
|---|---|---|
| AI Perception | 93.0 | Excellent content clarity. AI can extract features and use cases accurately. |
| Intent Coverage | 69.9 | Strong on features/pricing. Weak on security and support documentation. |
| Semantic Coverage | ~85 | Dominates screen recording (98) and async video (95) terminology. |
| Entity Signals | 65.2 | Strong social proof (95). Weak analyst recognition (15). |
What Loom Does Well
- Massive social proof. 25M users, 400K companies. 150M meetings replaced in 2023. Named case studies with metrics.
- Integration ecosystem. Google Workspace, Slack, Gmail, Zoom, Outlook, Teams found in product descriptions and SDK docs.
- Category ownership. "Chrome's most popular screen recorder." Owns async video, screen recording, video messaging terms.
Entity & Leadership Signals — strong social proof (95) but weak analyst recognition (15)
Key Gaps
| Gap | Score | Issue |
|---|---|---|
| Security | 45 | SOC 2/GDPR docs exist but live on support.atlassian.com, not loom.com. |
| Analyst Recognition | 15 | Loom does not surface G2, Gartner, or Forrester recognition on loom.com. |
| Support | 52 | Support docs hosted on support.atlassian.com, not prominently linked from marketing pages. |
The Post-Acquisition Problem
Loom was acquired by Atlassian in 2023. Since then, support and security documentation moved to support.atlassian.com/loom/ — a completely different domain.
When someone asks AI "Is Loom SOC 2 compliant?" — the answer exists, but not on loom.com. AI crawling the product domain can't find it.
What AI Can Extract
Proof points found on loom.com:
"25 million people across 400,000 companies"
"150 million meetings replaced in 2023"
"Intercom boosted reply rates by 19%"
"LaunchDarkly replaced 523 meetings in 90 days"
The Takeaway
Loom has strong AI visibility for its core product. The gap is post-acquisition fragmentation: security and support docs now live on Atlassian's domain. A /security page on loom.com linking to compliance docs would close this gap.
Independent analysis. Loom is not a client. 381 pages from loom.com analyzed December 2025.
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